Are you interested in learning how to blow up across social media? Before we look at how to do this effectively, let’s explore why you would want to achieve this goal. It should be somewhat obvious why business owners want their brand to be big on social media. It allows them to connect and engage with a far larger audience. This is also a key element for a business expansion. Without a strong social media following, it’s difficult to gain the right type of interest.
But what about for the individual? You might want to build up a social media following so that you can become a professional influencer. A lot of people make plenty of money on this career path. However, you do need to make sure that you are approaching it the right way. Gaining more interest on social media can also be useful for any job, career or industry. It can help ensure that you gain the right level of interest from key individuals in your chosen sector. So, now we know why a social media following could be useful, let’s look at some of the key steps that you can take to achieve it.
Tell A Story
First, you should consider using your social media to tell a story that people can latch onto and connect with. Stories are important and there’s a reason why they are constantly used in marketing strategies for major brands. People respond to the right story. If you start at the beginning, they’re going to want to know the end. As such, by using the right story as a structure, you can build a campaign that people connect with and choose to follow.
There are lots of different types of stories that you could explore as part of your strategy. For instance, you might want to think about setting a story around your progress on a personal goal. The classic example would be a fitness goal. People will want to follow this story and they wil be willing you to succeed in your endevour. It could also be a journey within your career or something connected to a passion project.
Remember, social media these days is a prime resource for both sharing and creating stories. You just need to know how to create one that is both effective and compelling.
Plenty of people want to be a hit on social media and gain the right attention. They want the high number of views on sites like YouTube. But what about the comments? While likes and dislikes may have disappeared, the comments still exist. Indeed, they are a key element of almost every social media network that exists.
Budding Youtubers at first claim that they will simply ignore commentators, particularly they are negative. If you’re doing this for yourself, that’s fine. If you don’t want to build up a following, no problem. But if you do want to increase your number of followers and grow as a personal brand, then audience interaction becomes essential. You need to be willing and able to respond. You should also be able to start conversations with people online including influencers who are already successful. If you can attract the right interest from influencers then you might also gain the interest from some of their existing followers at the same time.
Know Your Audience
You also need to understand who your audience is and what they are looking for from your social media profile or posts. People follow individuals on social media for a variety of reasons. They might like your style or they might like your form of content. They could be interested in your views or they could share them. They could also respect your professional knowledge. So, the right approach here is always going to depend on the type of content that you want to create. When you are aware of this, you’ll find it easy to build an idea of who your target audience is.
For instance, you might decide to set up a channel reviewing films. If you are doing this, then you need to understand what people want to know and whether they want a final rating. Most people do and that’s why the majority of reviews will end the review with a solid rating that cements their overall opinion.
Create High Quality Content
It was Bill Gates who originally said that content is king. He was right then. He’s still right today. However, we would hasten to add that the content needs to reach the right quality standards. Poor quality content will do nothing for your social media numbers. Instead, you need to make sure that you are putting in the right amount of time and effort overall.
To explore this in more detail, let’s think about a key example. You might be using social media to build a following for your music. If that’s the case, then the music you share needs to be up to the right standards. If you feel unprofessional or unprepared then you’ll be ignored. That’s why you need to make sure that you do invest in the right tech, equipment and services. For instance, you may want to use something like a BeatBuddy to give your music more texture and character. You can learn more about options like this by researching the different equipment available.
Understand The Latest Trending Topics
Next, think about trending topics. If you want to gain a massive following virtually overnight, there’s a simple step that you should take. You should explore the topics that are currently trending online and latch onto one of them. If you can offer a unique experience, perspective or an opinion, then you could quickly build up a lot of interest. You might even find that the media is
interested in your views. At that point, it’s only a matter of time before the number of followers starts to go through the roof.
Find The Right Aesthetic
Finally, a lot has been said about the recent trend of using filters and other advanced forms of software to alter the way people look and appear on social media websites like Instagram. Some have suggested that this will have a negative impact on group levels of confidence. Others argue that it creates unrealistic interpretations of body image that are impossible to live upto or indeed maintain. However, it’s worth pointing out that social media isn’t the first avenue for unrealistic interpretations of fitness and beauty. No, that was Hollywood. Instagram and similar networks have simply taken things one step further.
Regardless of whether you choose to use filters to change your physical appearance or you avoid them completely, it is important to make sure that your social media does have the right aesthetic. They say a picture is worth a thousand words. But this is only going to be the case if it’s the right picture or image. In other words, it needs to have the right aesthetic. If you don’t hit the right marks with your aesthetic then your social media is going to look and feel unprofessional. Ultimately, this will result in your campaign being cast aside and your profiles being largely ignored online.
Filters are a shortcut to achieving the right aesthetic. If you want to explore other options, we suggest looking at guides online.
As you can see, there are numerous steps that you will need to take before you gain the impact that you’re hoping for on social media. Remember, the first couple of thousand organic followers are the hardest. As with most things in life, if you have the right foundations in place, it’s easier to build up from there.